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Written by on November 30, 2019
Regardless of who is currently being marketed to, several variables, including the viewpoint the marketers will use. These market orientations establish how marketers will approach the planning stage of marketing and advertising. This leads into the marketing and advertising combine, which outlines the specifics of the solution and how it will be sold. This can in turn, be affected by the environment surrounding the solution , the outcomes of marketing and advertising analysis and market analysis, and the characteristics of the product’s target market.
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As soon as these variables are determined, marketers need to then decide what techniques will be utilised to market the solution. This selection is primarily based on the variables analyzed in the planning stage as nicely as where the solution is in the solution lifestyle cycle.