Jeep’s present solution selection consists solely of sport utility automobiles and off-street automobiles
Written by on July 25, 2019
Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a part of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its earlier proprietor American Motors Corporation (AMC).
Jeep’s recent item selection consists solely of sport utility automobiles and off-road automobiles, but has also integrated pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck market place in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market place segment the Wagoneer is considered to have designed. Jeep sold 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s best selling brand in the U.S. during the initial half of 2017. In the U.S. alone, more than 2400 dealerships hold franchise rights to sell Jeep-branded automobiles, and if Jeep were spun off into a separate organization, it is estimated to be really worth amongst $22 and $33.five billion—slightly a lot more than all of FCA (US).
Prior to 1940 the phrase “jeep” had been utilised as U.S. Army slang for new recruits or automobiles, but the Globe War II “jeep” that went into manufacturing in 1941 especially tied the name to this light military 4×4, arguably producing them the oldest 4-wheel drive mass-manufacturing automobiles now identified as SUVs. The Jeep grew to become the principal light 4-wheel-drive vehicle of the United States Army and the Allies during Globe War II, as properly as the postwar period. The phrase grew to become frequent throughout the world in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep grew to become the ubiquitous Globe War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility automobiles this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the original Series I Land Rover. Several Jeep variants serving comparable military and civilian roles have considering that been developed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched manufacturing of the initial CJ or Civilian Jeep branded versions there in 1945. Its substitute, the conceptually consistent Jeep Wrangler series, stays in manufacturing considering that 1986. With its reliable axles and open leading, the Wrangler has been named the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep versions (the CJ-five and the SJ Wagoneer) appreciated extraordinary 3-decade manufacturing runs of a single physique generation.
In lowercase, the phrase “jeep” continues to be utilised as a generic phrase for automobiles inspired by the Jeep that are appropriate for use on rough terrain.